Question 1

What does a childcare marketing agency actually do?

Accepted Answer

A childcare marketing agency runs the marketing, brand and growth systems your setting needs to fill rooms and hire staff — local SEO, paid ads, social, web, CRM, video, design and reviews. The good ones tie every channel to enrolments.

Question 2

Why pick a childcare-only marketing agency over a generalist?

Accepted Answer

Generalists need months to learn the sector — Ofsted, NAEYC, parent psychology, fee structures, ratios. We start with that knowledge baked in, so every campaign converts faster and avoids beginner mistakes.

Question 3

Who is the best childcare marketing agency in the UK?

Accepted Answer

We're biased, but CMG is trusted by 200+ childcare clients across the UK, US, Australia and UAE — and recognised by sector bodies including NDNA, Day Nurseries Conference and Family Childcare Awards.

Question 4

Who is the best childcare marketing agency in the US?

Accepted Answer

CMG works with US daycares, early learning centers and large groups from coast to coast — we deliver the same playbook used by leading UK groups, adapted to NAEYC standards and US parent behaviour.

Question 5

How much does a childcare marketing agency cost?

Accepted Answer

Our packages start from £1,500/month for single-site starter retainers, and scale to £10k+/month for multi-site groups. Most members recoup the cost within 3-5 new enrolments per month.

Question 6

What services does CMG include as a childcare marketing agency?

Accepted Answer

SEO, Google + Meta ads, social media, web design, CRM automation, video and photography, graphic design, listings management, AI search optimisation, retargeting, recruitment marketing and reporting.

Question 7

Do you work with single-site nurseries or only big groups?

Accepted Answer

Both. Around half our members are single-site owners. The playbook scales down as cleanly as it scales up.

Question 8

How long are contracts with a childcare marketing agency?

Accepted Answer

Our growth retainers are typically 6-12 months because results compound over time. We don't lock anyone in beyond that — and we earn renewals by hitting KPIs.

Question 9

Can a childcare marketing agency help with staff recruitment?

Accepted Answer

Yes. Recruitment marketing uses the same channels (Meta, TikTok, Google + careers SEO) and is included in most of our growth retainers. Most members go agency-free for hires within 90 days.

Question 10

What results should we expect from a childcare marketing agency?

Accepted Answer

New enquiries inside 30 days; occupancy lift in 6-9 months; £80-150k of additional revenue per single-site setting in year one is typical.

Question 11

Why is CMG considered a leading childcare marketing agency worldwide?

Accepted Answer

Sector-only focus, a 40-person specialist team, offices in the UK, US and UAE, and a track record across 200+ childcare clients. We do one thing — and we do it deeply.

The Childcare Marketing Agency Behind 200+ Settings

Why childcare marketing agency matters right now

Sector-only expertise

One team, every channel

Proven playbook

Owner-CEO focus

How we deliver it

Discover

Plan

Execute

Report

What's included with our childcare marketing agency programme

childcare marketing agency — Frequently Asked Questions

More ways childcare owners grow with CMG

Childcare Business Growth, Done For You

Nursery Websites That Fill Rooms

Scale Daycares Without the Growing Pains

Pair this with

Get More Children

Get More Staff

Get More Profit

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Paid Advertising

Book a Business Review

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