Your Outsourced Marketing Department
40 specialists. Every marketing discipline. One partner. We become your Chief Marketing Officer so you can focus on what you do best — running outstanding childcare.
Dedicated Specialists
Each one an expert in their field — from SEO and PPC to video production and web design. All focused on childcare businesses.
Built by the sector, for the sector
The Childcare Marketing Group was founded when two of the sector's most respected childcare business support companies came together under Ben Rolfe and Michael Tasner (CEO). The Group was formed with one clear purpose — to improve quality and deliver better childcare for the whole market.
Michael is a nursery owner himself in the USA with over 20 years' experience in marketing, operations and growth. Ben brings 12 years inside the sector and a proven track record of scaling and selling successful nurseries. Together they bring the rare combination of operator insight and marketing firepower.
Our rule is simple: we employ the best people globally for the best roles — minimal AI, maximised human effort to support your business. Every campaign, every strategy, every conversation is led by a real expert who understands childcare.
Because we're in childcare, we follow safe recruitment practices and treat data security with the utmost importance. The families you serve trust you with the most precious thing in their lives — we hold ourselves to the same standard.
Safe recruitment
Sector-grade vetting on every hire.
Global talent
Best people, best roles, worldwide.
Why Partner with a Team, Not a Person?
See how we compare to the alternatives — and why nursery owners choose us.
Hire a Marketing Manager
~£40k/year
- One person, limited skill set
- Holiday & sick cover gaps
- Needs training & management
- Can only focus on a few channels
- Single point of failure
Outsource to VAs
Varies
- Fragmented, no joined-up strategy
- Inconsistent quality
- You still manage everything
- No childcare sector expertise
- Multiple contacts to chase
Partner with Us
One monthly commitment
- 40+ specialists across every discipline
- End-to-end, every channel covered
- We become your Chief Marketing Officer
- Childcare sector specialists
- World-class results, one relationship
Every Discipline, Under One Roof
Commit Like You Would an Employee
The nurseries that see the best results treat us like their in-house team. Give us the trust, access, and time you'd give a marketing manager — and we'll deliver the results of an entire department.
We don't do one-off projects. We build long-term partnerships where we truly understand your business, your community, and your goals. That's how world-class marketing happens.
Our Values
Passion for Childcare
We genuinely care about the childcare sector and the families it serves.
Results-Driven
Every action we take is designed to generate measurable growth for your childcare & nursery setting.
Transparency
No jargon, no hidden fees. You always know what we're doing and why.
Partnership
We work alongside you, not just for you. Your success is our success.
Our Offices
Dedicated teams across three regions, serving childcare and nursery businesses worldwide.
United Kingdom
Reading, Berkshire
Our UK headquarters — home to our core team of 40+ childcare and nursery marketing specialists.
United Arab Emirates
Dubai
Serving nurseries and early years providers across the UAE and wider Middle East region.
United States
New York
Supporting child care and day care centres with growth marketing across the United States.
Join Our Mission
Let's work together to grow your childcare business and make a difference for families in your community.
Book Strategy SessionAbout CMG — Frequently Asked Questions
Everything nursery and daycare owners want to know about our team, locations and how we work.
Resources
Latest from our blog
Practical advice, fresh data and proven playbooks for childcare owners.