Question 1

How many childcare clients does CMG work with?

Accepted Answer

We currently support 200+ active members across the UK, US, Australia and UAE — from single-site nurseries to multi-site groups with 20+ centres.

Question 2

Do you work with single-site nurseries or only large groups?

Accepted Answer

Both. Roughly half our members are single-site owner-operators; the rest are multi-site groups. Our playbook scales down as well as it scales up.

Question 3

What types of childcare settings do you specialise in?

Accepted Answer

Nurseries, daycares, preschools, early learning centres, Montessori settings, forest schools, faith-based providers and out-of-school clubs.

Question 4

Can you share case studies for childcare settings like ours?

Accepted Answer

Yes — our case studies cover settings of every size and stage. Filter by category and region on our Case Studies page, or ask your account manager for a curated set.

Question 5

Do you only work with childcare clients?

Accepted Answer

Yes. CMG is sector-only — we don't take clients outside nurseries, daycares and early learning. That focus is what makes our playbook deeper than generalist agencies.

Question 6

What types of childcare businesses do you work with?

Accepted Answer

Day nurseries, pre-schools, Montessori settings, kindergartens, daycares, after-school clubs, holiday clubs, forest schools and multi-site early years groups across the UK, US, Australia and UAE.

Question 7

Do you work with single-site nurseries or only large groups?

Accepted Answer

Both. Around 60% of our members are single-site settings, 30% are 2-5 site groups and 10% are large multi-site operators with 10+ locations.

Question 8

What results do CMG clients typically see?

Accepted Answer

On average our members lift occupancy by 12-18%, reduce cost-per-enrolment by 40-60%, cut agency staffing fees by 70%+ and grow online enquiries by 200% within the first 12 months.

Question 9

How long does it take to see results?

Accepted Answer

Most members see new enquiries flowing within the first 30 days. Bigger structural shifts (SEO, brand authority) compound over 6-12 months.

Question 10

Can you share case studies of nurseries you've worked with?

Accepted Answer

Yes — visit our Case Studies page to see detailed before-and-after stories from members ranging from single-site nurseries to international groups.

Question 11

Do you work with nursery franchises?

Accepted Answer

Yes. We support several childcare franchise networks with brand-level marketing, franchisee onboarding marketing kits and local lead generation campaigns.

Question 12

How is CMG different from a generalist marketing agency?

Accepted Answer

We work exclusively in the childcare sector. Every template, audience, ad creative and conversion tactic is built specifically for nursery enquiries — not generic B2C lead gen.

Question 13

Can you take over from our current marketing agency?

Accepted Answer

Yes. We've onboarded hundreds of members switching from other agencies — handling ad account migrations, asset transfers and zero-downtime cutover typically within 14 days.

Question 14

Do you work with childcare consultants and accountants?

Accepted Answer

Yes. We partner with leading childcare consultants, accountants and Ofsted advisors to deliver an integrated growth offer for the sector.

Question 15

What's the minimum nursery size to work with CMG?

Accepted Answer

Most members have 30+ places. Smaller settings (under 30) can engage with our self-service tools and templates as a starting point.

Question 16

How do I become a CMG member?

Accepted Answer

Book a free 30-minute Business Review. We'll audit your current marketing, recommend the right package and onboard you within 7-10 days if it's a fit.

Question 17

Do you work with nurseries preparing for sale?

Accepted Answer

Yes. We deliver pre-sale brand refreshes, occupancy uplift campaigns and reputation management that materially improve EBITDA multiples for childcare M&A.

Trusted by Childcare Providers Across the UK

Types of Settings We Work With

Day Nurseries & Childcare

Pre-Schools

Childminders

Childcare & Nursery Groups

After-School Clubs

Forest Schools

UK-Wide Coverage

What Our Members Get

Our Clients — Frequently Asked Questions

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