Scale daycares
Scale Daycares Without the Growing Pains
Scaling daycares is a different game from running one. You need group-level brand, repeatable enrolment marketing, central reporting and recruitment that fires at every site. We've built the playbook with operators going from 2 to 20+ centres.
Why scale daycares matters right now
Site one's magic doesn't auto-replicate
What worked organically in your first centre needs to be systemised before it scales.
Brand stretch
Without group-level brand and content, each new site has to start from zero with no halo effect.
Recruitment becomes the bottleneck
More sites means more vacancies. Without an employer brand engine, agency fees crush margins.
Reporting blind spots
Scaling without dashboards leaves you guessing which centre, channel and campaign is actually profitable.
How we deliver it
Systemise
We turn site-one's wins into repeatable, documented growth processes.
Brand
A scalable brand system covers group + individual centre identity across every touchpoint.
Launch
We pre-launch new daycares with waitlist campaigns months before day one.
Report
Group + centre dashboards track occupancy, enquiry quality and recruitment in one place.
What's included with our scale daycares programme
- Local SEO and Google Business Profile
- Google + Meta paid advertising
- Social media content and management
- CRM automation and enquiry follow-up
- Website design, copy and ongoing CRO
- Recruitment marketing for staff hires
- Brand, video and photography
- Monthly reporting and dashboards
scale daycares — Frequently Asked Questions
Everything childcare owners ask us about scale daycares.
Related growth playbooks
More ways childcare owners grow with CMG
Related pages
Pair this with
The services, tools and pillar pages that bring this playbook to life.
Resources
Free guides & insights from our team
Practical advice, fresh data and proven playbooks for childcare owners.
Planning your next daycare site — or your next ten?
Book a free Business Review and we'll show you the scale-up plan we'd run, site by site.
Book your free Business Review