Email Nurture Sequences That Convert Nursery Enquiries
An enquiry isn't a registration. A 5-email nurture sequence will close the parents your show-round didn't.
Why most nurseries lose the 'thinking about it' parent
Roughly 60% of parents who enquire don't book a show-round on the first call. Without a follow-up sequence, those leads vanish into other nurseries' inboxes.
The 5-email framework
Day 0 — Welcome & what happens next. Day 2 — Meet the team video. Day 5 — Parent story / case study. Day 10 — Funding & fees made simple. Day 18 — Soft last call with show-round link.
Subject lines that get opened
- 'A quick hello from [Nursery Name]'
- 'What a typical day looks like for [Child Age]'
- 'How [Parent Name] decided on us'
- 'Your funding options, in plain English'
- 'Still thinking? One quick question.'
Tools we recommend
Mailerlite or Brevo for under-1,000 contacts, ActiveCampaign once you scale past two settings. Connect them to your enquiry form via Zapier — no developer required.
Ready to put this into action?
The team at Childcare Marketing Group helps providers across the UK, US, UAE and Australia turn ideas like these into measurable enrolment growth. Book a free Business Review Session and we'll map the next three moves for your setting.
