"Working with Childcare Marketing has completely transformed our nursery. We went from struggling to fill places to a full waiting list within four months."
Sarah Mitchell
Owner, Little Acorns Nursery
The UK's #1 Childcare & Nursery Marketing Agency
Is your childcare business reaching its full potential?
We help childcare providers fill enrolments, strengthen their brand, and build brighter futures.
Award winning
methods to support you
Proven strategies
that drive real results
Data-led decisions
that maximise your ROI
More children. More staff. More profit.
5.0 Rating on Google. Trusted by Childcare Business Owners in the UK, USA & beyond.
Navigating you on this journey
What's on your mind?
Three challenges every childcare business faces — and exactly how we solve them.
I want more
PROFIT
- Increase enquiries that convert
- Improve occupancy rates
- Maximise your marketing ROI
I need more
CHILDREN
- Consistent flow of high-quality leads
- Stand out in your local area
- Build trust with families
I need more
STAFF
- Targeted recruitment campaigns
- Attract the right people
- Reduce time to hire
Trusted across the sector
Why owners pick Childcare Marketing
600+
childcare businesses supported
+38%
avg. enquiry growth in 90 days
5.0
Rating on Google from owners
12+ yrs
inside the early years sector
The hard truth.
Your Competitors Are Already Investing in Marketing, Are You?
Most childcare & nursery owners are brilliant at what they do but struggle with marketing. The result? Empty places, missed revenue, and stress. Here's what the data says:
93%
of parents Google before choosing a childcare & nursery setting — is yours showing up?
67%
of parents won't consider a childcare & nursery setting with a poor website
3X
more enquiries for childcare & nursery settings that invest in digital marketing
STOP GUESSING.
START GROWING.
Our free Business Review will show you exactly where your childcare & nursery setting is losing enquiries — and how to fix it in 30 days.
Let's Grow TogetherProven Results
Featured Case Studies
See how we've helped nurseries like yours grow enquiries and fill places.
5.0 Rating on Google
Hundreds of childcare owners. One marketing partner.
Real owners. Real results. Read what they say about working with us.
"We were spending a fortune on agency cover. Within a term we were interviewing people who already knew who we were."
Group operations director
The Staffing Turnaround • Multi-site group, UK
"We stopped hiding from the report and started showing parents the work. That was the moment the tour diary filled up again."
Setting manager
The Inspection Recovery • Midlands, UK
"A scalable brand and digital infrastructure facilitated rapid expansion — from 40 to 100+ nurseries, with a consistent, professional presence across every setting."
Owner
Bright Stars Nurseries • UK (Group)
"We opened with a waiting list. That alone made the whole project worth it."
Shelford Day Nursery Team
Shelford Day Nursery • Cambridge, UK
"When you get Childcare Marketing and Ben Rolfe to market an event… let the carnage begin! Every penny was worthwhile."
Deb Clarke
Walsall Childcare — Bluey Open Day • Walsall, UK
"Creative superhero recruitment campaigns drove a surge in applications, stronger retention, and a recognisable employer brand across every setting."
Bright Stars Team
Cherry Childcare • UK
5.0 Rating on Google
What Childcare Business Owners Say
"The recruitment campaigns brought us qualified Early Years practitioners every single week. We've stopped using agencies entirely."
Emma Roberts
Director, Sunshine Childcare Group
"For the first time I can see exactly what every pound of marketing earns us. Profit is up 22% in a year — and stress is way down."
James Patel
Owner, Bright Beginnings Nursery
"Their team understood our nursery from day one. The new website and Google ads filled three rooms in under 90 days."
Rachel Thompson
Founder, Tiny Tots Preschool
"Honest, strategic and genuinely childcare specialists. They feel like part of our leadership team, not an outside agency."
Mark Davies
Managing Director, Happy Hands Nursery Group
"We doubled enquiries in the first quarter. The CMG team just gets the early years sector inside out."
Olivia Green
Owner, Meadow View Nursery
"Working with Childcare Marketing has completely transformed our nursery. We went from struggling to fill places to a full waiting list within four months."
Sarah Mitchell
Owner, Little Acorns Nursery
"The recruitment campaigns brought us qualified Early Years practitioners every single week. We've stopped using agencies entirely."
Emma Roberts
Director, Sunshine Childcare Group
"For the first time I can see exactly what every pound of marketing earns us. Profit is up 22% in a year — and stress is way down."
James Patel
Owner, Bright Beginnings Nursery
"Their team understood our nursery from day one. The new website and Google ads filled three rooms in under 90 days."
Rachel Thompson
Founder, Tiny Tots Preschool
"Honest, strategic and genuinely childcare specialists. They feel like part of our leadership team, not an outside agency."
Mark Davies
Managing Director, Happy Hands Nursery Group
"We doubled enquiries in the first quarter. The CMG team just gets the early years sector inside out."
Olivia Green
Owner, Meadow View Nursery
Resources
Free guides & insights from our team
Practical advice, fresh data and proven playbooks for childcare owners.
Your Go-to Guide
Free Guide: Beyond Outstanding
Discover proven strategies to grow your childcare business, attract more families, and build a sustainable waiting list.
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