Childcare Centre Brand Refresh: A Real Case Study
A walkthrough of a 3-centre Australian operator's brand refresh, the rationale, the costs, and the enrolment impact 9 months on.
Why they refreshed
Enrolment had plateaued, two of three centres were below 80% occupancy, and the brand looked tired next to a new competitor opening 1km away.
The brief
Warmer, more contemporary, recognisably Australian. Preserve the original name (15 years of equity). Modernise everything else.
What changed
- New wordmark and colour system
- Bespoke icon set
- Photography across all 3 centres (1 day per centre)
- New website on the existing CMS
- Signage, uniforms, vehicle livery
Results at 9 months
Occupancy: 82% → 94% across the group. Website enquiries up 61%. Cost per enquiry on Meta down 38%. Total project cost: AUD $34k.
Ready to put this into action?
The team at Childcare Marketing Group helps providers across the UK, US, UAE and Australia turn ideas like these into measurable enrolment growth. Book a free Business Review Session and we'll map the next three moves for your setting.