Specialist nursery marketing
Are you struggling to fill every room?
We get you visible, capture every enquiry and follow it up — we take care of it all so you can focus on your children.
Trusted by 200+ childcare settings · No obligation · 30-minute call
“We went from 78% to fully booked with a 40-strong waiting list in 6 months.”
Sarah M. — Owner, Little Explorers Nursery, Bristol
How we fill your rooms
We take care of it all
Click each stage to see exactly what we do for you — every example is delivered by our team, not yours.
Website
Bespoke nursery site built to convert visitors into tour bookings.
Google & Meta Ads
Hyper-local campaigns delivering parent enquiries from AED 70.
Local SEO
Top 3 Map Pack rankings for ‘nursery near me’ searches.
Social Media
Daily content that builds trust before parents even call.
Video & Tours
360° virtual tours and reels that sell your setting on autoplay.
Listings
Day Nurseries, Yell, Google Business — all kept perfect for you.
Website
You deserve the best nursery website
We design, build, launch and maintain a website proven to outperform your local competition. From discovery and copy to development and ongoing care — we take care of it all.
Paid Advertising
Guaranteed Google & Meta ads results
Our paid media team is 100% focused on delivering quality enquiries to your nursery. We plan the campaigns, write the creative, run the budget and report back monthly.
CRM & Automation
We give your follow-up a boost
Every enquiry deserves a perfect response. We build the CRM, write the email and SMS sequences and connect everything — so warm parents never go cold while you're on the floor.
Social Media
Dominate social media
From content creation and planning to scheduling and ad campaigns — we keep your families informed, engaged and inspired. You stay focused on your children, we'll handle the feed.
Local SEO
An SEO strategy that actually works
When parents search for childcare nearby, your nursery deserves to be at the top. We handle local SEO, Google Business Profile, listings and reviews — so the right families find you first.
Video & Tours
A virtual tour that fills your rooms
We produce stunning video, photography and 360° virtual tours of your setting — content that wins parents over before they even pick up the phone.
Trusted across the sector
Why owners pick Childcare Marketing
600+
childcare businesses supported
+38%
avg. enquiry growth in 90 days
5.0
Rating on Google from owners
12+ yrs
inside the early years sector
Ready to fill those empty rooms?
You've come to the right place. Our team delivers the enquiries that double — even triple — your enrolments, while you focus on running the best setting possible.
Hundreds of childcare owners. One marketing partner.
Real owners. Real results. Read what they say about working with us.
"We were spending a fortune on agency cover. Within a term we were interviewing people who already knew who we were."
Group operations director
The Staffing Turnaround • Multi-site group, UK
"We stopped hiding from the report and started showing parents the work. That was the moment the tour diary filled up again."
Setting manager
The Inspection Recovery • Midlands, UK
"A scalable brand and digital infrastructure facilitated rapid expansion — from 40 to 100+ nurseries, with a consistent, professional presence across every setting."
Owner
Bright Stars Nurseries • UK (Group)
"We opened with a waiting list. That alone made the whole project worth it."
Shelford Day Nursery Team
Shelford Day Nursery • Cambridge, UK
"When you get Childcare Marketing and Ben Rolfe to market an event… let the carnage begin! Every penny was worthwhile."
Deb Clarke
Walsall Childcare — Bluey Open Day • Walsall, UK
"Creative superhero recruitment campaigns drove a surge in applications, stronger retention, and a recognisable employer brand across every setting."
Bright Stars Team
Cherry Childcare • UK
Resources
Free guides & insights from our team
Practical advice, fresh data and proven playbooks for childcare owners.
Filling Places — Frequently Asked Questions
Common questions from nursery and daycare owners about filling empty rooms.
Let's get started
One 30-minute conversation is all it takes to map out the next 90 days for your nursery.
Book Your Free Business Review