How to market & grow your childcare
How to Market and Grow Your Childcare Business
If you've Googled 'how to market and grow your childcare', you're already ahead of most owners. The honest answer: it's a system, not a campaign — and below is the playbook we run for 200+ childcare clients worldwide.
Why how to market and grow your childcare matters right now
Marketing ≠ posting
Social posting is one tactic. Marketing is strategy + channels + sales + retention working together.
Owners are time-poor
Trying to run marketing on top of operations almost always means neither job lands well.
Generalists miss the sector
Childcare parents have unique fears around safety, trust and cost — generic marketing misses them.
Compounding wins
Small lifts in conversion or occupancy compound into large profit gains across a year.
How we deliver it
Baseline
Know your numbers: occupancy, enquiry volume, conversion, retention, reviews.
Brand
Sharpen the story — who you serve, what's different, why parents trust you.
Channels
Local SEO + paid ads + social + CRM + reviews, weighted to your market.
Systems
Automate follow-up, tour bookings, reviews and reporting so nothing leaks.
What's included with our how to market and grow your childcare programme
- Local SEO and Google Business Profile
- Google + Meta paid advertising
- Social media content and management
- CRM automation and enquiry follow-up
- Website design, copy and ongoing CRO
- Recruitment marketing for staff hires
- Brand, video and photography
- Monthly reporting and dashboards
how to market and grow your childcare — Frequently Asked Questions
Everything childcare owners ask us about how to market and grow your childcare.
Related growth playbooks
More ways childcare owners grow with CMG
Related pages
Pair this with
The services, tools and pillar pages that bring this playbook to life.
Resources
Free guides & insights from our team
Practical advice, fresh data and proven playbooks for childcare owners.
Want a personalised plan for your setting?
Book a free Business Review and we'll walk you through exactly how to market and grow your childcare — even if you don't end up working with us.
Book your free Business Review