Daycare marketing
Daycare Marketing That Actually Fills Your Center
Daycare marketing only works when SEO, ads, social, web and CRM pull in the same direction. We run all of it for you, with monthly reporting that ties every dollar back to enrolments.
Why daycare marketing matters right now
Random acts of marketing
Most centers post sporadically, boost a Facebook post, then wonder why enquiries are flat.
Generic agencies
Daycare buyers are nervous, emotional and local — generic ad agencies miss every one of those signals.
Leaky enquiry pipelines
80% of daycare enquiries never get a proper follow-up. The room sits empty, the family enrolls elsewhere.
No reporting = no learning
Without dashboards you can't tell which channel made you money — so you can't double down.
How we deliver it
Audit
We benchmark your enquiries, conversion, fees, reviews and competitors.
Plan
A 12-month daycare marketing roadmap with channels, budgets and KPIs.
Execute
Our team runs SEO, paid ads, social, CRM, web and creative end-to-end.
Report
Monthly dashboards show occupancy, enquiries, cost-per-enrolment and ROI.
What's included with our daycare marketing programme
- Local SEO and Google Business Profile
- Google + Meta paid advertising
- Social media content and management
- CRM automation and enquiry follow-up
- Website design, copy and ongoing CRO
- Recruitment marketing for staff hires
- Brand, video and photography
- Monthly reporting and dashboards
daycare marketing — Frequently Asked Questions
Everything childcare owners ask us about daycare marketing.
Related growth playbooks
More ways childcare owners grow with CMG
Related pages
Pair this with
The services, tools and pillar pages that bring this playbook to life.
Resources
Free guides & insights from our team
Practical advice, fresh data and proven playbooks for childcare owners.
Want daycare marketing that pays for itself?
Book a free Business Review and we'll show you exactly which channels to run — and the ROI to expect.
Book your free Business Review